Golden Baobab and CLAK Impressions a team of  four young Ghanaian entrepreneurs-in-training at the Meltwater Entrepreneurial School of Technology (MEST), have been named Global Finalists in the 2012 Google Online Marketing Challenge (GOMC). Out of 11,000 participants from 86 countries, the Ghanaian team was 1st in Africa, 2nd in the Africa-Middle East region and a Global finalist. This win makes this young group of Ghanaians one of the top 20 Google online marketers in the world today.

Here‘s a complete list of all winners (Golden Baobab-MEST team code: 285-831-8504)

Golden Baobab, a dynamic Ghanaian social enterprise fuelling the global imagination through African children’s literature, was picked by the MEST group from a complete listing of Ghanaian businesses as their partners of choice for the GOMC. To fulfill the requirements set by Google. MEST students Kwasi Owusu Achiaw, Lenny Wosornu, Seth Adinkra and Charles Mensah designed a campaign to drum up page views and increase submissions for the Golden Baobab Prize, an annual literary award organized by Golden Baobab to inspire and reward the very best talent producing African children’s literature. Golden Baobab’s social media strategy and online marketing savvy combined with the innovations of the MEST entrepreneurs made for an unstoppable team. In addition to being named a Global Finalist, the team was also named as a contender for the highly prestigious Social Impact Award which comes with a large cash prize and will be announced at the end of August.

Contacted about the news of this victory, the Executive Director of Golden Baobab, Deborah Ahenkorah, said “The results of this challenge are truly phenomenal. The Golden Baobab-MEST team set what we thought was the overly-ambitious target of 250 story submissions from 15 countries. We surpassed that goal and were delighted to receive 450 stories from 19 countries. We therefore exceeded the challenge by almost a 100% and that’s a winning story we hope the Social Impact Award jury  is aware of! We are keeping our fingers crossed for that announcement at the end of August.”

Estelle Akofio-Sowah, Google Ghana Lead, expressed great pride in the group’s achievement and said “You have raised the Ghana flag high. To the MEST team, we say “Ayekoo!” and hope your win will encourage other teams across Ghana and Africa to participate in the Google Online Marketing Challenge (GOMC) in the future. The results of the Golden Baobab campaign are testimony to the incredible potential of online marketing. A great job done!” Lenny Wosornu, team lead of CLAK Impressions, which is starting a marketing consultancy firm on the wings of this success, declared that “all companies in Ghana who embrace online marketing in the way Golden Baobab has can also vastly exceed their set marketing and organizational targets.”

The Golden Baoabab-MEST victory certainly seems to prove that with online marketing Ghanaian companies could boost their competitive advantage and assume a dominant place in the global economy.

About the GOMC

The Google online marketing challenge is an annual competition which was developed to provide participating teams with a hands-on opportunity to acquire skills in online marketing through a Google sponsored online marketing campaign for a businesses or non-governmental organisation chosen by participants over a three week period. The competition offers students the chance to pair with a business or social enterprise of their choice and increase the organisation’s brand awareness using only $200 worth of Google Adwords.

Golden Baobab

Golden Baobab, established in July 2008, encourages the writing of African literature for children and young adults by recognizing gifted authors of the genre. It organizes the Golden Baobab Prize, which invites entries of unpublished short stories written by African citizens irrespective of age, race, or country of origin. Golden Baobab was co-founded by Ghanaian Deborah Ahenkorah and Senegalese-born Rama Shagaya. Its Advisory Board includes renowned author, Ama Ata Aidoo, and founder of the Global Fund for Children, Maya Ajmera. Read more about Golden Baobab at www.goldenbaobab.org.

For any questions on the Golden Baobab Awards, contact:

Famia Nkansa, Communications Officer (+233- 245-46-1915 | famia@goldenbaobab.org)

 
About The Author

Amma Baffoe

You'll find me almost always exploring the following topics: Education, Development in Africa, Tech in Africa, Social Media, PR, Community Service. Follow me on twiiter at @AmmaBaffoe

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